Category: General

The Importance of Tracking Your Marketing ROI

Healthcare marketing is an effective way of getting new patients through your front door. But for any campaign to be considered successful, you need to measure its return on investment (ROI). Only then will you know where your marketing dollars are being used and the return on that investment. This has been made easy by… Read More


Driving Premium Services Without Increasing Ad Spend

Marketing premium services using traditional and new media is no easy task. While you may gain leads from conventional channels like print, TV, and radio, or new media such as paid search ads on Google and Bing, these methods can be expensive. Further, it may be harder to get your ads in front of a… Read More


Dogs in the Office: Is It Good for Morale?

HR is always looking for ways to create a great workplace, including allowing employees to bring their furry friends to work. Human resource managers from many organizations have realized the immense benefits of a dog-friendly office. It’s a morale booster, and here’s how: Promotes Happiness Long hours, demanding clients, and other work pressures can take… Read More


How to Use Lead Management

Every successful practice depends on leads. For your practice to thrive, you need to convert leads to patients, and that means managing your leads effectively. Otherwise, poor lead management can result in missed follow-ups, lead leakages, and missed opportunities. Luckily, you can rely on a robust lead management system to manage your data efficiently. That… Read More


What Member of Your Team Should Use Your CRM?

Customer relationship management software is a powerful management tool. It’s where your team turns for all their patient information needs. When implemented right, CRM technology can boost daily workflows, lead conversion rates, patient experience, practice revenue, and more. But how do you attain CRM success? The key to CRM success lies in the staff that… Read More


Make Outreach Easier for Your Patient Liaisons

Patient liaisons are an essential part of your comprehensive marketing strategy. They promote your treatments, unique services, and practice. A liaison also acts as a bridge between your practice and referring sources. Ultimately, the goal of a liaison is to increase referrals from existing physicians and acquire new business from non-referring doctors. With a top… Read More


You’re Spending the Money, Where’s Your Follow Up?

Are you spending a lot of money and time generating leads but not nearly enough on following up? This kind of approach costs your practice the opportunity to acquire new patients. Often, leads get tossed aside and forgotten after a few if any attempts. Yet, the average number of optimal touchpoints for leads is about… Read More


Why It’s Important to Communicate Your 2022 Vision to Your Patients

Communication is key in delivering high-quality care and growing your practice. Effective communication distinguishes your practice from the competition. It plays an essential role in increasing patients’ knowledge about their health and your practice, resulting in improved outcomes and greater patient satisfaction. The higher the satisfaction levels, the more likely your practice will retain current… Read More


Is Your Practice Making it too Hard to Book Appointments?

Picture this: A patient arranged a visit for a comprehensive eye exam. On the appointment day, the patient learns there was an error in booking, and you’re unavailable, much to their dismay. They choose to reschedule and leave disappointed. At the next visit, the patient is finally able to have their exam, and you request… Read More


Yes, Integrations Matter with Your Lead Management Software, and Here’s Why

Leads are the driving force of any practice. A majority, if not all new patients started as a lead. Given that leads are essential, the question becomes, how can you effectively manage leads to drive conversions? This is where lead management software comes in. The software enables practices to capture, nurture, and finally turn leads… Read More


schedule a demo Support contact us