Posted on January 9, 2023 in General
Your online image matters. It sheds light on how patients interact with your practice and describe their experiences to others online. By proactively managing your online image, you’ll be able to leave a lasting impression on prospects so that when they need care, they think of your practice first.
Keep reading to learn four top strategies for improving your business image.
1. Assess Your Online Reputation
The first step to managing your online image is checking the feedback left by your patients on sites like RateMDs, Healthgrades, Google, Yelp, Facebook, and ZocDoc.
You’ll get to know what patients and prospects see about you online. Take note of whether your reviews are mostly negative or positive. In that way, you can gauge how much work will be required to reshape your online image.
2. Ask for Reviews
Do you only have a handful of glowing reviews? It could be because you’re not requesting your patients for feedback. Positive reviews play a crucial role in your online image. So, any time a patient compliments you, take that as an opportunity to ask for a review.
To get even more positive feedback, assess patient satisfaction using frequent surveys. The Net Promoter Score℠ survey accurately measures patient satisfaction. They give you insights into those patients who’re most likely to leave positive and negative feedback.
Armed with this information, you can reach out to happy patients via email or text and request reviews. Most patients will gladly provide feedback if you make it easy for them.
Use the MDidentity widget to highlight positive reviews on your website.
Positive feedback is the social proof needed by prospects to develop trust in your practice, in turn sending more patients your way.
Encouraging patients to leave reviews should be a continuous effort. It’s a great and inexpensive way to win new patients. In fact, many patients rely on online reviews when choosing where to seek healthcare services. When potential patients read positive feedback, they feel more confident in your practice and services.
Moreover, do your best to resolve the issues of unhappy patients. Addressing problems quickly can go a long way in reducing the number of negative reviews.
3. Respond to Reviews
Responding to feedback shows patients that you care and is essential in improving your online image. Ensure you remain professional and polite when responding to negative reviews.
Also, request the unhappy patient to connect with your office privately to discuss the problem further. Find out how you can improve the patient’s experience.
That way, you have a better chance of neutralizing bad reviews and minimizing any damage poor feedback could have done to your image.
Don’t forget to thank patients for their positive reviews. They’ll feel more appreciated and valued.
4. Train Your Staff
Patients write online reviews about their whole experience with your practice. Because of this, it’s very important to train your entire staff to consistently deliver exceptional customer service.
Generally, the skills you should be teaching your team are pretty easy. Things like positive body language, smiling, and greeting is vital as front office staff members are often the first people patients see when they step into your practice.
Every employee should be friendly, polite, and professional when interacting with patients at all times. Your team should also be educated on your products and services. The goal is to ensure patients leave feeling their needs were met and their expectations exceeded.
A stellar patient experience always pays back. When your patients are happy and satisfied, they become loyal to your practice. Additionally, they’re more likely to become brand advocates and spread the word about your practice.
Transform Your Online Image with MDidentity
Managing your online image has never been this easy. MDprospects’ sophisticated reputation management platform called MDidentity can help you collect reviews and share them on sites that matter. Plus, you can offer a better overall experience to patients and boost your image online with the patient satisfaction data gathered by MDidentity.
Want to learn how MDidentity can help your practice build the online image you deserve? Schedule your demo today.