Why Customer Experience Matters from Getting to Your Website to Post Patient
Posted on October 25, 2019 in General
As the healthcare industry evolves, the improvement of customer experience has become paramount. In fact, more strategies are in place today to retain patients than ever. It’s about building community relations in the medical field to strengthen the overall level of care. Customer experience has become an integral force, and often patients want to call…
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Answering and Calling Web Leads
Posted on October 15, 2019 in General
The internet is a convenient and fantastic medium for generating new business, but a majority of sales leads that are generated mainly through online marketing are often closed offline in a more conventional sales process. The growth of the internet and digital marketing technologies in the last two decades has been a great boon to…
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5 Best Practices for Effective Lead Management
Posted on November 1, 2018 in General
Generating leads and patients is the only way your practice will thrive in a competitive market. And if you’re having a hard time tracking leads, seeing where they’re coming from, or if they’re converting into patients, then you’re probably not practicing good lead management. In order to drive returning patients and revenue, you need effective…
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Is Nurturing Your Leads Your Weakest Link?
Posted on October 29, 2018 in General
When a prospective patient fills out a contact form or calls your practice to schedule a consultation, they’re still learning about your services, team, and overall reputation. They are doing their research so they can make the best healthcare decision for themselves. How can you get them to stay active in your sales funnel? Through…
Read More Don’t Lose Your Lead to the Competition
Posted on May 29, 2018 in General
If you run a medical practice, especially one with elective procedures, you know the importance of capturing leads, nurturing them while they are in the decision-making process, and retaining them as patients post-treatment. You spend marketing dollars to generate leads, but are you prepared to qualify those leads once they start coming in? Are you…
Read More How Appointment Scheduling Helps the Consumer and Your Practice
Posted on September 19, 2017 in General
In today’s world, the consumer has become more attuned to an experience in the retail and medical sector rather than just going to a business for a select service. Moreover, people want this experience to happen on their time. They want to be in control in some fashion. That is where the appointment feature in…
Read More Why Sending Birthday Emails is so Important
Posted on April 11, 2017 in General
Birthday emails are an excellent way to re-engage your patients with your practice. Reminding your patients just how special they are to your practice will strengthen your practice’s relationship with the customer. Why should you send Birthday Emails? Birthday emails have a higher transaction rate, higher revenue per email, and high unique click rates than…
Read More What Would You Do with Hundreds of Leads Who Aren’t Converting: A Case Study
Posted on October 7, 2016 in General
I’d like to tell you about a client of ours and how they identified and solved a problem. This client had been running a Facebook ad for a few months. With their MDprospects, they were able to see exactly how many LASIK leads were filling out the Request a Consultation form that was specific to…
Read More Announcing a New Partnership Between MDprospects and iMedicWare
Posted on July 20, 2016 in General
MDprospects is pleased to announce its planned 2016 integration process with iMedicWare, marking the start of a partnership that will benefit ophthalmology practices. MDprospects, a lead management software built for ophthalmologists, and iMedicWare, a provider of electronic medical records (EMR) software made specifically for ophthalmology practices, along with Glacial Multimedia, an Internet marketing, website development…
Read More Why Do Nurtured Leads Make 47% Larger Purchases?
Posted on June 15, 2016 in General
A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and your business – you are fostering…
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