How to Use Lead Management

Posted on April 28, 2022 in General

Every successful practice depends on leads. For your practice to thrive, you need to convert leads to patients, and that means managing your leads effectively. Otherwise, poor lead management can result in missed follow-ups, lead leakages, and missed opportunities. Luckily, you can rely on a robust lead management system to manage your data efficiently. That…

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Consistency in Your Lead Process

Posted on June 16, 2021 in General

Healthcare marketing presents a unique challenge: people don’t seek healthcare services until they need to. Unlike before, where this wasn’t a problem for practices, the competition nowadays is cutthroat. Chances are, you and your competitors are targeting the same qualified prospects. You can’t afford to take a “one and done” approach to your follow-up process….

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Lead Management

The Importance of Seeing Beyond the “No”

Posted on June 10, 2021 in General

The Importance of Seeing Beyond the “No” While a good number of patients say yes to a given procedure after their consultation, not all of them do. But if a patient tells you “No” after a consultation, it doesn’t outrightly mean the no is final. A “No” from a potential patient could imply they are…

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lead management

Toning In Your SMS Messages

Posted on April 2, 2021 in General

Toning in Your SMS Messages Practices have tapped SMS messages for more targeted and efficient prospect outreach efforts, given its high open rates. Below are three factors that need to be considered when communicating with your target audience in text messages. Spelling Spelling errors can change the meaning of your message, resulting in misinformation. You…

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SMS Toning

Should You Text With Your Prospects?

Posted on April 1, 2021 in General

Should You Text With Your Prospects? Short answer, YES. Long answer, YES. But as long as you follow the rules. No other method rivals SMS in terms of reliability, reach, and open rates. Your prospects can easily skip over emails, and when they are opened, it might be after some time. Texting is almost instant,…

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SMS Texting

Encourage Patient Reviews

Posted on March 25, 2021 in General

Encourage Patients to Leave Reviews for Your Medical Practice Patient reviews are the modern-day word-of-mouth. Prospects now research practices online before ever setting foot in a waiting room. In fact, 72 percent of patients rely on online reviews to find a new healthcare provider. Online reviews have the power to make or break your practice:…

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Patient Reviews

Automation Meets Personalization: Your Secret to Success

Posted on February 24, 2021 in General

Automate Your Process, Not the Relationship There’s no denying that automation is a critical element to scale. It minimizes the cost and time of completing repetitive tasks while increasing efficiency and productivity. However, automation is often associated with processes that are cold and removed. But it doesn’t have to be that way. The trick is…

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Marketing Automation

Best Practices For Patient Messaging

Posted on February 15, 2021 in General

Best Practices for Patient Messaging The fact is, today’s generation of healthcare consumers is a lot different than 20 or even ten years ago. Healthcare consumers expect communication to be as easy and fast as possible, and most preferably from their mobile devices. One powerful tool that has been embraced incredibly well in the healthcare…

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Lead Management