How to Use Lead Management
Every successful practice depends on leads. For your practice to thrive, you need to convert leads to patients, and that means managing your leads effectively. Otherwise, poor lead management can result in missed follow-ups, lead leakages, and missed opportunities. Luckily, you can rely on a robust lead management system to manage your data efficiently. That way, you’ll not lose track of anyone and raise your chances of conversions.
Keep reading to learn more about lead management and how to use lead management to attract more patients.
What is Lead Management?
A lead is a person who can become a patient. Practices use different methods to acquire leads, such as direct marketing, networking, website, and email marketing. Getting new patients starts when your marketing team puts lead information into your sales pipeline.
Marketers then contact the lead through multiple platforms such as text, email, or phone call to inform them about your services and convince them to schedule an appointment. Often, converting a lead doesn’t happen right away. It can take days, weeks, or months.
The whole process of capturing leads, tracking all the touchpoints with prospects, and engaging them until they become actual patients is called lead management.
The Lead Management Process
A successful lead management process involves leveraging best in class lead management software and the following steps:
The first step is to capture or generate leads. There are various ways your team can do this, including lead magnets, webinars, and marketing campaigns. When capturing leads, you can’t really tell if they’re qualified or not.
That’s why you need to acquire many leads to compensate for low-conversion rates. However, when the lead volume is high, it can be a huge challenge to feed all the leads into your system manually. A powerful lead management software will automatically enter, organize, and store every lead into your CRM system, preventing them from falling through the cracks.
It may be impossible for your marketing team to know all the leads they’ve contacted and the ones they need to, especially where a large volume of leads is involved. Lead management software enables your team to monitor all activities like phone calls and emails. What’s more, a lead management system can remind your team when to carry out outreach efforts. That way, all leads will be properly nurtured, and none will be forgotten.
Your team will use data from your lead management software to qualify leads. This means analyzing each lead to determine the opportunities they should focus on and where the leads currently are in the sales funnel.
Time is of the essence when trying to win your leads over. The faster your marketing team gets in touch with prospects, the more likely they are to convince leads to become patients. A top-of-the-line lead management software can assign leads automatically to your team, speeding up the process of lead distribution.
Most of your leads will not become patients the first time your marketing team contacts them. A lot of them could still be trying to determine if your practice and services will address their needs. This is where lead nurturing is invaluable.
Lead nurturing aims to educate and show the value of your expertise, services, and products. With a sound lead management system, you can send nurture campaigns that focus on solving lead pain points. Doing so consistently will help build a relationship with leads who’ve not made up their minds and aid in their decision-making.
Convert More Leads with MDprospects
MDprospects can grow your practice by streamlining lead management and driving higher conversions. The sophisticated and easy-to-use software will ensure consistent communication and engagement to help you stay front of mind with prospects.
Interested in learning more about how MDprospects can provide you with all the tools you need to increase lead conversions? Schedule a demo today.