Consistency in Your Lead Process
Posted on June 16, 2021 in General
Healthcare marketing presents a unique challenge: people don’t seek healthcare services until they need to. Unlike before, where this wasn’t a problem for practices, the competition nowadays is cutthroat. Chances are, you and your competitors are targeting the same qualified prospects. You can’t afford to take a “one and done” approach to your follow-up process….
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The Importance of Seeing Beyond the “No”
Posted on June 10, 2021 in General
The Importance of Seeing Beyond the “No” While a good number of patients say yes to a given procedure after their consultation, not all of them do. But if a patient tells you “No” after a consultation, it doesn’t outrightly mean the no is final. A “No” from a potential patient could imply they are…
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Toning In Your SMS Messages
Posted on April 2, 2021 in General
Toning in Your SMS Messages Practices have tapped SMS messages for more targeted and efficient prospect outreach efforts, given its high open rates. Below are three factors that need to be considered when communicating with your target audience in text messages. Spelling Spelling errors can change the meaning of your message, resulting in misinformation. You…
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Should You Text With Your Prospects?
Posted on April 1, 2021 in General
Should You Text With Your Prospects? Short answer, YES. Long answer, YES. But as long as you follow the rules. No other method rivals SMS in terms of reliability, reach, and open rates. Your prospects can easily skip over emails, and when they are opened, it might be after some time. Texting is almost instant,…
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Encourage Patient Reviews
Posted on March 25, 2021 in General
Encourage Patients to Leave Reviews for Your Medical Practice Patient reviews are the modern-day word-of-mouth. Prospects now research practices online before ever setting foot in a waiting room. In fact, 72 percent of patients rely on online reviews to find a new healthcare provider. Online reviews have the power to make or break your practice:…
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Automation Meets Personalization: Your Secret to Success
Posted on February 24, 2021 in General
Automate Your Process, Not the Relationship There’s no denying that automation is a critical element to scale. It minimizes the cost and time of completing repetitive tasks while increasing efficiency and productivity. However, automation is often associated with processes that are cold and removed. But it doesn’t have to be that way. The trick is…
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Best Practices For Patient Messaging
Posted on February 15, 2021 in General
Best Practices for Patient Messaging The fact is, today’s generation of healthcare consumers is a lot different than 20 or even ten years ago. Healthcare consumers expect communication to be as easy and fast as possible, and most preferably from their mobile devices. One powerful tool that has been embraced incredibly well in the healthcare…
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What Are You Doing About No-Shows?
Posted on February 5, 2021 in General
What are You Doing About No-Shows? Patient no-shows are a pain point of every medical practice. No-shows equal lost revenue, and that’s a big deal for any practice. So, why are your patients not showing up, and how can you make sure they don’t miss appointments so often? Regardless of why a patient missed their…
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Why Didn’t That Consultation Turn Into A Surgery?
Posted on January 29, 2021 in General
Why Didn’t That Consultation Turn into A Surgery? Are you having a hard time turning your consultations into a surgery? Few or no conversions could be a symptom of an underlying constraint. The good news is, it’s not impossible to fix it if you know where to look. A number of things could be holding…
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How To Get Referrals From Patients
Posted on January 20, 2021 in General
How to Get Referrals from Patients Patient referrals are one sure-fire way of attracting new patients and growing your practice. If you’re looking to expand your patient base, you can utilize the following creative and robust strategies to boost patient referrals. Build Patient Relationships The importance of cultivating strong relationships with your patients cannot be…
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