Simple Rules for Effective Email Campaigns
Posted on February 20, 2017 in General
Email blasts are an excellent way to communicate with your leads and existing patients/clients. It’s no surprise that – probably because of the prevalence of smartphones – email has become the most preferred method of communication for consumers in America[1]. It’s more convenient than ever to read an email immediately. An email blast is a…
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What Would You Do with Hundreds of Leads Who Aren’t Converting: A Case Study
Posted on October 7, 2016 in General
I’d like to tell you about a client of ours and how they identified and solved a problem. This client had been running a Facebook ad for a few months. With their MDprospects, they were able to see exactly how many LASIK leads were filling out the Request a Consultation form that was specific to…
Read More A Strategy for Reviews and Reputation
Posted on August 26, 2016 in General
The Power of Reviews Revisited, Part Three As mentioned in our previous two blog entries, we’re featuring parts of an interview with Michael Dobkowski of MDidentity. This interview happened because we wanted to revisit the topic of a blog from last year – The Power of Reviews. Even though it had only been about a…
Read More Why Your Response to a Bad Review Matters More Than the Review
Posted on July 20, 2016 in General
The Power of Reviews Revisited, Part One This blog entry is different from what you normally read here. Wanting to revisit the topic covered in a previous post, the power of reviews, I spoke with Michael Dobkowski of Glacial Multimedia for his insight. He is the product manager for MDidentity, a tool for reputation management….
Read More How Do You Get People to Write Reviews of Your Practice?
Posted on July 20, 2016 in General
The Power of Reviews Revisited, Part Two Unlike our usual blog posts, this is part of a short series which feature an interview with Michael Dobkowski, Product Manager of the reputation management software MDidentity. I spoke with Dobkowski because I wanted to revisit the topic of one of our previous blogs, the power of reviews,…
Read More Announcing a New Partnership Between MDprospects and iMedicWare
Posted on July 20, 2016 in General
MDprospects is pleased to announce its planned 2016 integration process with iMedicWare, marking the start of a partnership that will benefit ophthalmology practices. MDprospects, a lead management software built for ophthalmologists, and iMedicWare, a provider of electronic medical records (EMR) software made specifically for ophthalmology practices, along with Glacial Multimedia, an Internet marketing, website development…
Read More Why Do Nurtured Leads Make 47% Larger Purchases?
Posted on June 15, 2016 in General
A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and your business – you are fostering…
Read More How Structure Can Free Your Time
Posted on May 19, 2016 in General
How important is it to have a dependable structure to your day? For me it’s very important; it allows me the time needed for a cup of coffee in the morning and to get my toddler in her pajamas in the evening, and most everything in between. Structure doesn’t just give shape to my day,…
Read More A Tool That Organizes Information Keeps Tracking Lead Conversions Simple
Posted on April 4, 2016 in General
When you get something new for your kitchen, do you know where you’re going to keep it? In our old apartment, my wife kept cinnamon and nutmeg in the drawer where we kept the rolling pin and cookie cutters. One day I asked why they weren’t with the other spices on the counter. “Because that’s…
Read More The Conversation with Cold Leads Starts Long Before You Pick up the Phone
Posted on March 8, 2016 in General
I know a shop owner who makes a point of putting price tags on the bottom or back of the items she sells. She does it because she’s found that customers are more likely to pick up the item that catches their eye if the perceived barrier of cost isn’t in the way at that…
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