Why Do Nurtured Leads Make 47% Larger Purchases?
Posted on June 15, 2016 in General
A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and your business – you are fostering…
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How Structure Can Free Your Time
Posted on May 19, 2016 in General
How important is it to have a dependable structure to your day? For me it’s very important; it allows me the time needed for a cup of coffee in the morning and to get my toddler in her pajamas in the evening, and most everything in between. Structure doesn’t just give shape to my day,…
Read More A Tool That Organizes Information Keeps Tracking Lead Conversions Simple
Posted on April 4, 2016 in General
When you get something new for your kitchen, do you know where you’re going to keep it? In our old apartment, my wife kept cinnamon and nutmeg in the drawer where we kept the rolling pin and cookie cutters. One day I asked why they weren’t with the other spices on the counter. “Because that’s…
Read More The Conversation with Cold Leads Starts Long Before You Pick up the Phone
Posted on March 8, 2016 in General
I know a shop owner who makes a point of putting price tags on the bottom or back of the items she sells. She does it because she’s found that customers are more likely to pick up the item that catches their eye if the perceived barrier of cost isn’t in the way at that…
Read More Keeping Your Cold Leads Warm This Winter
Posted on February 8, 2016 in General
At MDprospects, we often get the chance to help our clients with their marketing campaigns, specials, and events. We can help them identify the leads who have shown interest but are noncommittal, make a successful send list for practices who want to send an email blast, and even design those emails, whether they’re about a…
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