Understanding SMS Consent in Healthcare: Appointment Reminders vs. Marketing Messages
Posted on December 11, 2024 in MDprospects
In today’s fast-paced, digital world, text messaging has become an essential tool for healthcare communication. But did you know that not all SMS messages are created equal? There’s a significant difference between the consent needed for appointment reminders and the consent required for marketing messages. Let’s dive into why this distinction matters and how it…
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Navigating the Call: In-House vs. Outsourced Customer Experience in Healthcare
Posted on September 12, 2024 in MDprospects
In healthcare, where patient communication directly impacts satisfaction and conversions, deciding whether to manage calls in-house or outsource them is crucial. As practices strive to enhance patient experiences, the ability to connect with leads quickly can be the difference between gaining a new patient or losing one. This article explores the pros and cons of…
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How to Handle Objections to Elective Services
Posted on September 5, 2024 in MDprospects
Discussing elective services like LASIK, cataract lenses, or cosmetic procedures with patients can sometimes be challenging. After years of experience in the field, I’ve learned how to turn objections into opportunities to build trust and reassure patients. Here’s my seasoned advice, with a touch of wit, to help you navigate these conversations effectively. Listen with…
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Is Nurturing Your Leads Your Weakest Link?
Posted on October 29, 2018 in General
When a prospective patient fills out a contact form or calls your practice to schedule a consultation, they’re still learning about your services, team, and overall reputation. They are doing their research so they can make the best healthcare decision for themselves. How can you get them to stay active in your sales funnel? Through…
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What Would You Do with Hundreds of Leads Who Aren’t Converting: A Case Study
Posted on October 7, 2016 in General
I’d like to tell you about a client of ours and how they identified and solved a problem. This client had been running a Facebook ad for a few months. With their MDprospects, they were able to see exactly how many LASIK leads were filling out the Request a Consultation form that was specific to…
Read More Why Do Nurtured Leads Make 47% Larger Purchases?
Posted on June 15, 2016 in General
A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and your business – you are fostering…
Read More How Structure Can Free Your Time
Posted on May 19, 2016 in General
How important is it to have a dependable structure to your day? For me it’s very important; it allows me the time needed for a cup of coffee in the morning and to get my toddler in her pajamas in the evening, and most everything in between. Structure doesn’t just give shape to my day,…
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