Posted on March 4, 2020 in Partner Spotlight
Partner Spotlight: Miller Public Relations
Reasons MDprospects suggests you check out Miller Public Relations.
Don’t let the name fool you. Miller Public Relations is so much more than the name implies. This full-service marketing, advertising, and public relations firm has the chops to take your practice to the next level in virtually every way. From culture training and consulting to full-scale traditional and digital marketing plans, Miller Public Relations can help you with:
Your brand is how your customers perceive who you are. It’s a global statement that characterizes the mission, vision, and values of your company. It’s the calculated choice of words, colors, and design. Your brand must look consistent across all messaging platforms in support of the promise you make to your customers.
Miller will take your story through thoughtful headlines, taglines, and slogans. A clear, concise messaging strategy can take your brand from just another business to one that resides at the top.
Comprehensive collateral enables you to put your story into the hands of new customers. Miller Public Relations’ collateral artwork will do your job of communicating the ‘big picture’ with customers.
Staff Training and Consulting
A friendly, knowledgeable staff is key to fostering a welcoming culture within your business. Miller provides a staff training program customized to fit your needs, giving you an edge in customer service and satisfaction.
No one likes to think it will happen to them. But it just may happen anyway. An upset patient who goes hog wild posting negative reviews online. A bad patient outcome that could turn into a bad news story.
If (when) something goes south, Miller PR can help handle it. Whether a carefully-crafted letter is called for or a more significant strategic PR push, they will help you navigate the waves and steer the boat until the storm has passed. Consider Miller PR your emergency backup system.
A little more about them:
They are humans in a vastly automated world.
In an era of modern technology where digital rules, they promise to keep it real with responsive people, accessible 24/7 for you. Miller Public Relations (MPR) is an award-winning, nationally recognized traditional and digital Marketing-PR-Advertising agency primarily serving the medical and wellness communities.
MPR has a 25-year history of systematically growing clients’ practices. Their knowledgeable and talented team is eager to conquer your marketing challenges and climb that mountain of success.
What we believe could have a significant impact on your 2020 goals:
· Does Your Marketing Plan Include a Solid Patient Referral Program?
In today’s highly competitive marketplace, developing a strong referral network is critical to the success of your medical practice. If you want to grow revenue, you need to attract new patients consistently. In addition to other marketing and advertising efforts, establishing a reliable referral network is an excellent way to bring in new business.
The key player in a strong referral network is your physician liaison. They are the person who develops and nurtures relationships with current and potential referring doctors in the community.
Whether you don’t have (but need!) a physician liaison or you have one but want to give them all the tools and training for a more significant impact, Miller Public Relations can help. They can build robust referral programs from the ground up within your practice. They have done it many times for practices large and small, all across the nation.
A few of the areas where they can help include:
· Hiring the ideal physician liaison
· Developing and teaching their proven and effective call plan
· Ongoing support and training of your liaison(s)
· Development of referral materials to make referring a patient to you a simple process