What is a CRM?
For healthcare providers, fitting more patients into the doctor’s schedule, ensuring they remain profitable, and at the same time improving the care experience can be pretty challenging. That’s why practices need the right technology to not only personalize but also streamline operations.
Enter CRM. CRM, short for Customer Relationship Management, is a tool that can help practices with legacy systems optimize their internal processes, become more patient-centric, and maintain a healthy bottom line.
Simply put, the right CRM system has plenty of useful features to make your practice more efficient, keeping patients satisfied. It can also be applied to virtually any area of your operation. Best of all, it aids in attracting new patients and retaining existing ones.
What to Expect from a CRM System
Every CRM software from different providers has its own features. Typically, here’s what you can expect from a good CRM tool:
Integration with Existing Systems – The perfect CRM tool should seamlessly integrate with other care-delivery applications like practice management systems and appointment calendars. This prevents duplication of information and streamlines workflows.
Supports Patient Communication – A CRM system is able to communicate directly with prospects and patients alike. As such, practices can automate their emailing and SMS marketing campaigns using this tool.
Reporting – This is a feature that analyzes patients’ data and generates reports that can benefit your practice.
Reasons Why Your Practice Needs CRM Software
Adding a CRM system can drastically improve almost every area of your practice. Below we take a look at some of the benefits of CRM software.
Confidentiality of patients’ information is a major concern. For this reason, leading CRM software have multi-level authentication, data encryption, and other measures to protect patient data. This allows for the secure transfer of patients’ health information in a way that’s HIPAA-compliant. It also assures patients that their data isn’t being sold for marketing purposes.
With CRM, your practice can automatically send surveys or review requests to patients after their appointments. From there, you’re able to interpret the data collected, giving you a better understanding of the quality of care delivered.
Where your patients are dissatisfied, you can act promptly to solve their issues. Further, the data gathered can assist you in identifying and closing gaps in your engagement strategy, enabling you to improve patient satisfaction as well as retention.
CRM is also used for marketing practices. You can pull patient information and segment it based on specific demographics which is incredibly useful for targeted campaigns. Your CRM system can then be set to automatically send personalized and useful content to prospects. For example, offering discounts for eye exams or sending patients dental care tips. When done correctly, you’ll be able to attract new patients.
Simplifies Administrative Tasks
A Healthcare CRM consolidates and makes essential patient information from different systems available whenever and wherever it’s required in real-time. Consequently, this eases administrative workload, freeing up your staff to focus on patient engagement. Also, when all documents can be easily accessed from a central place, your practice will run smoothly, and patients will find every interaction delightful.
Streamline Your Workflow and Enhance Patient Experience with Healthcare CRM
With MDprospects’ top-of-the-line CRM software, your practice can deliver superior patient experiences. This HIPAA-compliant tool will enable you to manage your leads, increase conversions, improve workflows, boost revenue, and more.
Are you ready to transform your practice? MDprospects can help. Please schedule a demo to get started.