Understanding SMS Consent in Healthcare: Appointment Reminders vs. Marketing Messages
Posted on December 11, 2024 in MDprospects
In today’s fast-paced, digital world, text messaging has become an essential tool for healthcare communication. But did you know that not all SMS messages are created equal? There’s a significant difference between the consent needed for appointment reminders and the consent required for marketing messages. Let’s dive into why this distinction matters and how it…
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Toning In Your SMS Messages
Posted on April 2, 2021 in General
Toning in Your SMS Messages Practices have tapped SMS messages for more targeted and efficient prospect outreach efforts, given its high open rates. Below are three factors that need to be considered when communicating with your target audience in text messages. Spelling Spelling errors can change the meaning of your message, resulting in misinformation. You…
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Best Practices For Patient Messaging
Posted on February 15, 2021 in General
Best Practices for Patient Messaging The fact is, today’s generation of healthcare consumers is a lot different than 20 or even ten years ago. Healthcare consumers expect communication to be as easy and fast as possible, and most preferably from their mobile devices. One powerful tool that has been embraced incredibly well in the healthcare…
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