Why Do Nurtured Leads Make 47% Larger Purchases?

Posted on June 15, 2016 in General

A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and your business – you are fostering…

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