What is an email blast?
Email blasts – known as “campaigns” in MDprospects – are a fantastic communication tool and can be used for a variety of purposes. They can be sent to communicate with leads, keep in touch with post-treatment patients, or provide updates for ODs.
An email blast may be sent just once, monthly, or even daily. It’s up to you!
Our clients use email blasts to:
- Advertise promotions and discounts
- Send invitations for upcoming events
- Communicate with their referring ODs
- Send out quarterly newsletters
Have a specific group of people you’d like to reach?
MDprospects gives you the ability to create email lists based on our categories and statuses. Want to offer a family and friends LASIK discount? Send a blast to all post-treatment LASIK patients from the past year. Hoping to schedule more cataract surgeries? Email all cataract leads for 2019 YTD. You choose your audience!
No experience with designing emails?
MDprospects can help! To get you started, we offer a variety of email template designs to choose from. If nothing meets your needs, our in-house design team is happy to work with you to create a customized email campaign that grabs a reader’s attention and makes you stand out. We’ll even set you up for success and make it easy to send blasts in the future.
Are your campaigns working?
Give your marketing team the tools and data they need to succeed! After each campaign is sent, MDprospects offers valuable, insightful data on how the email performed.
Gain statistics such as:
- Open rate
- Clickthrough rate
- Unsubscribe rate
- viewer location
… and more!
If you’re ready to learn more about how Email Blasts can help your practice, schedule a demo today!