If you run a medical practice, especially one with elective procedures, you know the importance of capturing leads, nurturing them while they are in the decision making process, and retaining them as patients post-treatment. You spend marketing dollars to generate leads, but are you prepared to ...

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The end of the year is near and many practices are looking to send one last special offer or reminder for leads to book their procedure for 2017. This means there is the hunt for an email list to send to, which is when that conveniently timed email falls into your lap offering to sell you a list ...

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Appointment Scheduling for your Practice In today's world, the consumer has become more attuned to an experience in the retail and medical sector rather than just going to a business for a select service. Moreover, people want this experience to happen on their time. They ...

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Real-time reports can help break down everything from your conversion rates to phone tracking. Why can reports help your practice? Real-time reporting tracks how each lead comes into your practice and shows the success of each event or cam...

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Birthday emails are an excellent way to re-engage your patients with your practice. Reminding your patients just how special they are to your practice will strengthen your practice's relationship with the customer. Why should you send Birthday Emails? Birthday emails have a higher trans...

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We decide if an email is worth our time within 3 seconds, so use these tips to make a great - and quick! - impression with your next email campaign.

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We're in a position to see a lot of creative ways our clients have tackled the challenge of keeping leads engaged during the time of year when most people don't want to leave their homes.

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They saw a conversion rate of about 50% from lead to surgery. That’s remarkable considering that these leads would otherwise have been thought of as lost causes and never touched again.

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In any given month, more than half their LASIK leads were coming to them from that Facebook form, anywhere from 59%-74%. However, even though their MDprospects can help them follow up with automated emails to these leads and reminders to staff members, almost no one was actually scheduling a consultation.

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Do you have a reputation strategy? When you get a bad review, what do you do? Do you even know about it? Do you get alerted? Staying on top of this could be a fulltime job, but it doesn't need to be. If there's a single thing tying all of Quinlan's points together, it's that it's far better to be proactive in this area than to be reactive.

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Who has time to write a review? What if you built the opportunity in to your patient's experience?

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The start of an insightful conversation with MDidentity's product manager about the opportunity created by a negative review. "If you do nothing with it, people will assume that you're guilty by omission."

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MDprospects is pleased to announce its planned 2016 integration process with iMedicWare, marking the start of a partnership that will benefit ophthalmology practices. MDprospects, a lead management software built for ophthalmologists, and iMedicWare, a provider of electronic medical records (EMR...

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A statistic we see cited again and again in articles about lead management is from The Annuitas Group that nurtured leads make 47% larger purchases than non-nurtured leads. Lead nurturing, as you may know, is the process of letting your potential customer get to know you, your service, and you...

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MDprospects' automated task reminder function, ensuring that the right jobs are coming back to your view at the right intervals, is so beneficial to planning your workflow, keeping your view uncluttered and keeping you on top of everything

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An uncluttered view lets you see just what's relevant, and that makes for a more efficient workflow.

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As your leads take time with their decision, it's in their interest - and yours - to let them be as informed as you can make them.

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In the spirit of decent people not wanting to be that guy, we want to tell you about spam. Our email blast system is a terrific tool to build relationships with leads and keep in touch with patients post-treatment. But relationships can be greatly damaged when receiving an unwanted email campaign leaves a bad taste in a recipient's mouth.

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According to Gartner Research, companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.

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Everyone knows that in today's media-driven society what customers have to say about your business is important, but exactly how important is it?

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