Everyone knows that in today’s media-driven society what customers have to say about your business is important, but exactly how important is it? According to Dimensional Research, an overwhelming 90% of customers say their buying decisions are influenced by online reviews. A review can reinforce positive reputation and show other prospective customers how well your business is doing as well as providing them evidence as to why they should invest in your services. Online reviews have been shown to create a 74% increase in conversion rates (infographic).
No matter what your product or service, statistics show that online reviews impact the way your customers think about your business. Encouraging customers to post their story on your website or social media sites has the ability to create a positive impact for your business.