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Building a relationship

Created on: Thursday, February 06, 2014

“Make a sale, you’ll make a living, sell a relationship you can make a fortune” – Selling a relationship is a much more effective way to gain loyal customers rather than simply selling your product. Why is it so important to touch on your leads? Nurturing leads through the sales process can go a long way. It is not just about the “sale” but also about future sales, referrals and customer trust and loyalty.

It is important for businesses to realize how dependent they are upon their customers. Without customers their organization would not exist. Through good times and bad, a solid relationship with your customers will help ensure that your business continues to flourish. That is why so many companies today are being built around outstanding customer service.

In order to build this relationship you must make every customer interaction count. Just one negative experience may be all it takes to sway a customer to use a competitor’s service. It is proven that 71% of people base their buying decisions on trust and believability. This is why customers that are continuously interacted with and reminded of your company’s presence are less likely to go racing off to a competitor. MDprospects auto-responder system is a great way to make the interaction count! Things like sending thank you emails for a customer contacting you or reminding them of an appointment are both great ways to leave a customer with a positive impression of your company.

There are many ways you can touch on your leads some of the most popular being phone calls, emails and texts to name a few. It is important for your business to use these vessels to turn your leads into customers.

In turn for your hard efforts to make a positive impression on customers, they will be more likely to buy your product, give you positive feedback and referrals.



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